Work With Us: The Nutty Squirrel Creator & Influencer Programme
The Nutty Squirrel has grown almost entirely through word of mouth. Our customers find us because a friend recommended us, because they spotted one of our quilts at a baby shower, because they searched for something specific and found us somewhere in the results. We''re proud of that. It means the product does the talking.
But we''re ready to grow, and we''d love to do it with people who genuinely connect with what we make.
Who We''re Looking For
We''re not looking for huge follower counts. We''re looking for content creators who genuinely care about the things we make — personalised gifts, family keepsakes, handmade craft, home décor, or the simple pleasure of giving someone something they''ll keep forever.
That might be a parenting blogger who understands the value of a properly personalised baby gift. A home décor creator whose audience appreciates craftsmanship over mass-production. A gift guide creator who is tired of recommending the same Amazon products and wants something genuinely distinctive to share. A dog lover with an engaged audience of fellow pet owners.
Audience size matters less to us than audience engagement and genuine fit. We''d rather partner with a creator whose followers really trust their recommendations than a large account whose content doesn''t connect with what we do.
What We Offer
- Complimentary products to create honest, authentic content around
- A bespoke discount code to share with your audience (with a generous commission structure)
- Long-term partnership potential — we''re not looking for one-off posts. We want relationships with creators who can grow alongside us.
- Creative freedom — we''ll never tell you what to say. We''ll send you something beautiful and trust you to respond to it honestly. If there''s something you''d improve, tell us. We mean it.
- Fast turnaround and reliable fulfilment — we know how important it is for creators to receive products on time. We treat creator orders with the same priority as customer orders.
What We''re Particularly Interested In
We have a few product areas we''d love more exposure for:
- Baby and new parent content — our personalised quilts and blankets are extraordinary products for this space
- Pet gifts — dog owners are an incredibly passionate community, and our personalised pet products deserve more attention
- Book lover and literary content — our adult book cushions are genuinely underrated and would land well with the right bookish audience
- Bereavement and memorial — a sensitive but important space where we have products that genuinely help
- Christmas gifting — seasonal campaigns with engaged audiences who are actively looking for gift ideas
How to Apply
Drop us an email at info@thenuttysquirrel.co.uk with the subject line "Creator Programme" and a brief introduction — who you are, what you create, and why you think there''s a good fit. Include a link to your main channel or platform.
We read every application personally and respond to everyone. We''re a small team and we appreciate the time it takes to reach out.
We''re looking forward to hearing from you.